The integration between different services, reduce friction with the user and ensure that he has the higher number of services possible at hand are the great fights of developers and companies. In this context, Uber wants to become the definitive leisure platform.
Gone are the days when Uber was limited to a self-driving vehicle mobility platform. With Uber Explore, the company wants to be the reference in the search for leisure, offering a complete package in which transportation and the desired show can be booked at the same time.
With Uber Explore, the platform will allow Buy tickets of concerts or theater, reserve a table to eat in a restaurant or read the reviews of a business, as well as access to exclusive discounts. Show and transport can be booked separately but, obviously, the objective of the platform is that the entire process is carried out from the same digital space, eliminating the barriers between applications.
Although the announcement with more collaborators is expected, Uber has confirmed that it already works with OpenTable for table reservations and Foursquare to consult the reviews and ratings of each space.
Uber Explore: when and where
Uber Explore has launched in Madrid and you can already enjoy its services, after passing a trial process in the United States and Mexico City. The company ensures that in 30% of its journeys the place is specified as the destination address, instead of the usual street and number.
Therefore, they consider that Madrid is the right place for its launch, as it is one of the cities that has recovered the most rhythm with the end of the Covid-19 restrictions. The huge number of tourists, especially French, American and British, has encouraged the company to choose the city as the right one, since the use of Uber is widespread in these countries.
To access the contents and functionalities of Uber Explore, we must do click on “Explore” when entering the Uber app. The information is categorized into different sections, including restaurants and bars, nightclubs, shows or museums, among others. Regarding its expansion to other cities, the company will evaluate the results obtained in Madrid before taking the next step.
With this step, Uber shows that transportation and food have long been left behind. In addition to Uber Explore, the company is making different launches around the world, such as Uber Travel (already available in the United States and the United Kingdom), where you can book hotels, trips or restaurants and with the ability to sync with Gmail and save tickets.