When you go to have a coffee with a friend, the available offer is increasingly wide. You can enjoy a very cold frapuccino, or have a short coffee with milk. Or are you still half asleep and prefer an espresso to lift your spirits? The variety of options is endless. Not to mention those extras, such as syrup, whipped cream, chocolate chips and other elements to offer you a personalized product. No two coffees are the same.
Don’t miss our quiz
Later you will find a quiz with different questions so you can know what customer profile you are and what are the rates that best suit you, but first, let’s better understand the importance of a personalized service.
Let’s take another example, when we buy a car. We can put some low profile tires, change the upholstery, have a better audio system… or not, and stay with a more basic vehicle because all that does not interest us.
We are in an era of hyper customization. We want everything exactly the way we like it and, on the other hand, it makes us terribly angry when they force us or want to sell us that “this is free”, but we necessarily have it inside a product that we buy. The phrase “I don’t even want it for free” is not uncommon, because really, we want to enjoy what we have and, if possible, adjust the price we pay to what really matters to us.
This, which is so common with something so simple in almost any field, had become really complicated when we talked about fiber and Internet service rates. Until now, the only options available were corseted packages that forced you to enjoy unnecessary services. And what today’s market needs is precisely versatility: the being able to choose the products and services that interest youdiscarding those that you know you will not enjoy.
It is nonsense that all users have the same rates or worse, that there are parts that do not interest us and that we have to “swallow” with them. Returning to the simile of coffee, if I don’t want cream, why do I have to drink it? Well, it’s the same as why would a “soccer fan” want dozens of channels of series that he doesn’t watch, when what he really cares about is being able to follow all the games? In addition, you may only want to watch LaLiga, since other events such as the Europa League or the Champions League do not interest you. Not even two fans are the same!
But we go further And why can’t that other service that also interests me enter the rate? For example, an insurance or the security system of my house. If the same company gives it, why do I have to take it separately? In the end, it all comes down to users wanting flexibility and simplicity.
A configurable rate was necessary (finally)
Fortunately, Movistar has decided to turn the wheel and offer a renewed offer that allows you to create a customizable pack through miMovistar. The idea of paying for services that are not used is over, and now you can choose a variety of options to configure a totally personalized fiber and data rate, totally adjusted to the way you live.
And it’s as simple as: first choose the gigabytes of fiber that suits you best, add the mobile lines you need and calmly choose between the movie, sports and more packages you’ll find. A simple and practical system. What do I like football and video games? Well, no problem, I put the sports package – and within this what interests me – and Xbox Gamepass Ultimate. That I also want to put the security service for my house, so I add Movistar Alarmas. Or, on the contrary, that I only want fiber and mobile, because I don’t want anything else, because I can also do the simplest rate.
The combinations of products and services based on our needs and lifestyle are almost endless and to make things easier, Movistar puts at your disposal a configurator that will allow you to hire your personalized package in a few seconds and all customers will receive a pack that includes a Smart WiFi router and a Movistar Plus + UHD decoder so you can enjoy your content in 4K quality, access to the Movistar Plus+ application, the possibility of viewing all DTT and exclusive channels, viewing the content broadcast in the last seven days or recording it, unlimited storage in the Movistar Cloud and a secure connection system That will avoid unnecessary scares. What more can you ask!
But if you are still not clear… it is as simple as asking “And me, what kind of user am I?”. If you have never considered it, then we have prepared a “personality test” that will make you discover what type of user you are and, for each one, we recommend the miMovistar “mix” that would be recommended. But we insist, then you can continue adjusting it to the smallest detail for yourself.
But… in the end, isn’t this the same as Fusion?
The new miMovistar are born with the idea of forever changing the way we configure our communications bill. Although FUSIÓN was something innovative, uniting fiber, mobile and TV in a single installment, now it was time to revolutionize the concept and let the user choose what is included in his package of connections and services… and something else because digital life does not it ends there.
The new television offer, unlimited Cloud included with any rate, more connectivity and once again changes the game in the market for being the first to include services for the digital home: alarms, second home, gaming… You won’t be short of options with this new combination of products and services.
As the operator says: each person is different, so the experiences should be too. And right now, in no other operator will you find such a wide range of possibilities when it comes to configuring your rate. The blue operator has known how to understand the current needs of the client very well, so its new product miMovistar has a clear objective: cconnect people in the simplest way possible.
All this supporting a more sustainable world. It should be remembered that Movistar boasts one of the most sustainable networks in the sector, with 85% fiber optics (much more energy efficient than copper), in addition to always using 100% renewable energy in all its facilities. They even recycle more than 3 million cell phones a year to minimize your carbon footprint.
This new miMovistar makes a difference due to its flexibility. No other operator, right now, offers such a wide variety of options or the possibility of customizing the different contracted packages. Now we have to see if the rivals are capable of proposing such a complete alternative, because currently the new offer of the blue operator is the best option to take into account due to its variety and included services.
